At the very first Web Business Saloon, powered by 7Graus, Diego Banega, Business Development Manager at Google, shared with a group of local entrepreneurs, digital marketers and content creators some of the tools that Google has created to make their life easier and their business to grow.

Diego started by talking about mobile trends and how:

  1. Smartphones have become an indispensable part of our daily life.
  2. Smartphones have transformed consumer behavior.
  3. Smartphones help users navigate the world.
  4. Smartphones have changed the way that consumers shop.
  5. Smartphones help advertisers connect with consumers.

See the full report here.

The overall message here is that mobile is changing how we interact, shop, advertise and engage with brands. Mobile should come first, because it’s taking the lead, mainly in search. In Portugal, 46% of Google searches are already made online and this number tends to grow.

Then, Diego talked about DoubleClick, a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory. This tool aims at empowering individuals and small businesses/startups to easily run their campaigns online.

In the end, there was time for networking and free beer.

This initiative, run by the content creation specialized company from Porto, 7Graus, aims at empowering local content creators and entrepreneurs with knowledge and tools on Online Content and Online Publishing. And for what we know, the #2 Web Biz Saloon is already in the making for the beginning of next year.

Watch this short timelapse of last night’s event: