Commissioned by Microsoft, Ernst & Young releases a report on the current state of AI in Portuguese companies, and here we provide the highlights.

AI portugal report

Brad Smith

“Portugal has already found success by embracing innovation and new technologies, including AI,” wrote Brad Smith, President and Chief Legal Officer for Microsoft, in the reportArtificial Intelligence in Europe: Portugal.

“The report makes clear that its focus on identifying and empowering innovators and entrepreneurs – especially those focused on developing AI-based solutions – is key to continued to success. That should be the call to action for leaders in both government and business,” he added.

Only €2.9M Invested in Portuguese AI Startups in the Past Decade

Just over €2.9 million was invested in AI startups in Portugal in the past decade with only eight transactions taking place during the last 10 years, according to the report.

Of these eight transactions, only six reported the values of the transactions, which total €2.9 million, implying the actual amount is higher.

Portugal is falling behind with regards to current AI maturity

A large portion of this amount was investment in two companies: Bambu, which works with machine learning technology; and Perceive 3D, which works with computer vision technology.

When looking across 22 companies that participated in the study in Portugal (with a combined total annual revenue of over $53 billion in 2017), it is clear that they are actively exploring and pursuing possibilities with AI, yet falling behind with regards to current AI maturity.

Companies in Portugal are Late to Adopt AI

In terms of AI maturity, companies in Portugal are below the European aggregate. None of the 22 companies surveyed report they have reached an advanced stage, where AI is actively contributing to several processes across the organization.

In addition, 18% of the companies in Portugal are not yet thinking of using AI. The remaining 82% are planning, piloting or releasing their AI initiatives.

These results suggest that AI seems to be ramping up, but there is still some work to be done before reaching full maturity.

Forty-five percent of the Portuguese companies had not yet begun to actively pilot any AI initiatives vs. 29% on average for their European peers.

Portuguese Companies Recognize Importance of AI

Despite the lower level of maturity, two thirds of Portuguese companies report that AI is currently considered an important topic at the Board level, and 86% report that AI is as important as other digital priorities, if not more important.

Expectations are high as well: more Portuguese companies report that AI will have a significant impact on their industry in the next five years than in any other country.

9% of Portuguese companies report AI is the most important digital priority for their organization

According to a response by Energias de Portugal (EDP), “AI will change the way assets are managed throughout their lifecycle, as well as enable more rational use of resources and open up new business models.”

Overall, respondents in Portugal consider AI slightly more important than other digital priorities, a ranking above the European aggregate.

The result suggests that although AI is not the highest digital priority for all, it is gaining importance and companies are taking the steps necessary to move their AI initiatives forward.

When it comes to their prioritization, 9% of Portuguese companies report AI is the most important digital priority for their organization, one of the highest results across all participant countries.

AI Usage in Portugal is Limited to a Few Business Functions

Among companies surveyed in Portugal, usage spans all 13 business functions. These functions include: Strategy, General Management, HR, Admin/Finance, R&D, Product Management, Procurement, Manufacturing, Operations/Logistics, IT/Technology/Digital, Marketing, Sales, and Customer Service.

However, it is notable that eight out of the 22 companies surveyed report not using AI in any of the business functions.

Yet, the share of Portuguese companies utilizing AI in IT, Technology, & Digital (45%), Customer Service (36%) and R&D & Product Development (32%) is in line with the European aggregate.

Portugese Companies Expect the Highest Impact From AI

At 64%, companies in Portugal have the highest share of respondents, across all surveyed countries, expecting a significant impact from AI on their industry.

Many of the Portuguese companies surveyed are anticipating major transformations on their businesses

With several surveyed companies from sectors where AI has yet to disrupt, such as Industrial Products & Manufacturing and Transportation, Energy & Construction, it seems to follow that expected impact is immense.

According to the executives, some of the ways in which AI will disrupt industries relate to increased efficiency in operations, new ways of communicating with clients, or completely new business models focusing on platforms or services.

Around 50% of companies in Portugal expect AI to have a high or very high impact across core, adjacent, and new business areas. Specifically, 50% of companies in Portugal expect AI to have a very high degree of impact on core business areas and 45% on new business areas, well above the European aggregate.

The general consensus on AI impact suggests that many of the Portuguese companies surveyed are anticipating major transformations on their businesses.

The 22 Portuguese Companies Surveyed

CEiiA, Crédito Agrícola, EDP – Energias de Portugal, Galp Energia, Grupo Ascendum, Grupo Nabeiro – Delta Cafés, Grupo Pestana, Grupo Visabeira, Impresa, Indie Campers, Liga Portugal, Lusíadas Saúde, Luz Saúde, Mota-Engil, Novabase, Ramada Investimentos, Sakthi Portugal, Salsa, Sonae, Sonae Arauco, The Navigator Company, and WIT Software.