While Portuguese brands like Parfois or Lanidor strongly implement themselves in the global market, some big international brands choose Portugal to manufacture some of their products: Armani, Versace, Dolce & Gabbana, Hugo Boss, Kenzo, Guess, Louis Vuitton and more.

Even though Portugal is not so recognized as a fashion hub, the country has a long textile and Leatherwork tradition with many factories, mainly in the north, working in the field.

We may get back to these more traditional industries in a future article, but let’s now talk about a new generation of entrepreneurs.

The consumers want to have access to fashion everywhere and the new entrepreneurs just want to make it more accessible. Internet is a game changer in every field, so, we introduce you to 4 top Portuguese tech startups on fashion.


Farfetch is a global community of over 300 independent fashion boutiques located from Paris to new York, from Milan to Seattle, from Riyadh to Bucharest and more. They are all united in Farfetch, where you can do the order and receive the products directly from the boutique to your door. All in an inspirational shopping experience to fashion lovers.

  • Founded: 2008
  • Headquarters: The company was founded in Guimarães, next to Porto, but has now offices in London, New York, Los Angeles, São Paulo and Porto.
  •  Funding: More than $108M in 4 rounds:
    • $4.5M / Series A in July 2010 from Advent Venture Partners
    • $18M / Series B in January 2012 from e.ventures, Advent Venture Partners and Index Ventures
    • $20M / Series C in March 2013 from e.ventures, Advent Venture Partners and Index Ventures
    • $66M / Series D in May 2014 from Advent Venture Partners, Condé Nast and Vitruvian Partners
  • More: Website | Facebook | Twitter


Gleam is the way to discover, shop for and organize all things style related in the mobile digital world. With 300.000 active users, Gleam is available in English, French, German, Portuguese, Spanish and Turkish, having a stronger presence and a growing market in South America. The app is bringing users the latest trends in the fashion world by publishing more than 400 photos every day, handpicking for users all their favorite global brands, allowing to buy and plan the outfits ahead and to make the style social. Gleam also has some advantages for the industry as keeping up with consumers and know in real time how preferences are changing across the markets, segments and with fashionistas everywhere.

  • Headquarters: Lisbon
  • Founded: July 11, 2013
  • Funding: 1 Seed Round of €940k on the 1st July 2013 from 2 investors: Portugal Ventures and Faber Ventures
  • More: Website | Facebook | Instagram


Think of it as the Shazam for fashion. You take a picture to clothes you love with asap54 and it helps you find that exact piece and others similar around you in the physical world. Daniela Cecílio, the founder, was previously part of Farfetch’s founding team.

  • Founded: 2013
  • Headquarters: The company is London based, the technology is developed in Braga.
  • Funding: $3.8M / Series A in February 2014 from e.ventures, Ceyuan Ventures and Novel TMT Ventures
  • More: Website | Facebook | Twitter
Chic by choice

chic by choice

Chic by Choice allows women to access the most breathtaking designer dresses, straight from the catwalks. It is a renting platform that gives access to luxury design dresses for a price 85% lower than the sale price. They are now shipping dresses from more than 40 designers to more than 15 countries in Europe.

  • Founded: 2014
  • Headquarters: London and Lisbon
  • Funding: $500k / Seed in June 2014 from Portugal Ventures, Faber Ventures, Edge Group and Portuguese venture capital groups
  • More: Website | Facebook | Twitter


Cover Photo Credits: Farfetch website